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Apophasis (; from Ancient Greek ἀπόφασις (apóphasis), from ἀπόφημι (apóphemi) 'to say no') is a rhetorical device wherein the speaker or writer brings up a subject by either denying it, or denying that it should be brought up. Accordingly, it can be seen as a rhetorical relative of irony.
The device is also called paralipsis (παράλειψις) – also spelled paraleipsis or paralepsis – or occupatio, and known also as praeteritio, preterition, or parasiopesis (παρασιώπησις).